# Image Sizes for Every Social Media Platform in 2026 — The Complete Cheat Sheet
Uploading images at the wrong size means letting the platform crop, compress, or stretch them automatically — often badly. This cheat sheet gives you the correct dimensions for every major platform so you always upload with confidence.
Instagram
| Image Type | Dimensions | Aspect Ratio |
|---|
| Feed post (portrait) ⭐ | 1080 × 1350 px | 4:5 |
| Feed post (square) | 1080 × 1080 px | 1:1 |
| Feed post (landscape) | 1080 × 566 px | 1.91:1 |
| Stories | 1080 × 1920 px | 9:16 |
| Reels | 1080 × 1920 px | 9:16 |
| Profile photo | 320 × 320 px | 1:1 |
4:5 portrait (1080×1350) takes more screen space = more visibility.
Facebook
| Image Type | Dimensions | Aspect Ratio |
|---|
| Feed post image | 1200 × 630 px | 1.91:1 |
| Square post | 1080 × 1080 px | 1:1 |
| Story | 1080 × 1920 px | 9:16 |
| Cover photo (personal) | 851 × 315 px | 2.7:1 |
| Cover photo (page) | 1640 × 856 px | ~1.91:1 |
| Profile photo | 360 × 360 px | 1:1 |
| Event cover | 1920 × 1080 px | 16:9 |
| Shared link thumbnail | 1200 × 630 px | 1.91:1 |
- Facebook compresses images aggressively. Upload JPG at 85%+ quality for best results.
- Page cover photos show differently on desktop vs. mobile — keep key elements centered.
| Image Type | Dimensions | Aspect Ratio |
|---|
| Post image (landscape) ⭐ | 1200 × 675 px | 16:9 |
| Post image (portrait) | 1080 × 1350 px | 4:5 |
| Post image (square) | 1080 × 1080 px | 1:1 |
| Profile photo | 400 × 400 px | 1:1 |
| Header/banner | 1500 × 500 px | 3:1 |
| Card image (website preview) | 1200 × 628 px | 1.91:1 |
- Twitter/X crops feed previews to 16:9 for landscape images. Anything outside that ratio may be cropped in the preview.
- The platform displays images up to 4 per tweet in a grid — compositions designed for single images may look different when combined.
- Card images (Open Graph) appear when you share a link with `og:image` meta tag — size these at 1200×628.
YouTube
| Image Type | Dimensions | Aspect Ratio |
|---|
| Thumbnail | 1280 × 720 px | 16:9 |
| Channel banner | 2560 × 1440 px | 16:9 |
| Channel icon | 800 × 800 px | 1:1 |
| End screen elements | 1280 × 720 px | 16:9 |
- Thumbnails are the single biggest factor in click-through rate. Invest in thumbnail quality.
- Use large, bold text — thumbnails display at ~120px wide in search results
- High contrast, expressive faces, and bright colors outperform subtle designs
- Include the person's face if the content is personality-driven
- Max file size: 2 MB
Channel banner safe zone:
The banner displays at different sizes depending on device. Keep essential content within the
center 1546 × 423 px to ensure it's visible on all devices. Text outside this area may be cropped on mobile or TV.
TikTok
| Image Type | Dimensions | Aspect Ratio |
|---|
| Video cover/thumbnail | 1080 × 1920 px | 9:16 |
| Profile photo | 200 × 200 px | 1:1 |
| Photo posts | 1080 × 1920 px | 9:16 |
- TikTok is a full-screen vertical platform. All content should be designed for 9:16.
- Leave safe zones: the bottom ~250px is often covered by captions and UI; the right side has reaction buttons.
- Profile photos display very small — keep logos and faces simple and centered.
Pinterest
| Image Type | Dimensions | Aspect Ratio |
|---|
| Standard Pin ⭐ | 1000 × 1500 px | 2:3 |
| Square Pin | 1000 × 1000 px | 1:1 |
| Long Pin (infographic) | 1000 × 2100 px | ~1:2 |
| Profile photo | 165 × 165 px | 1:1 |
| Board cover | 800 × 450 px | 16:9 |
- Pinterest is a vertical-first platform. 2:3 ratio (1000×1500) is the sweet spot.
- Taller pins (up to 1:2.1 ratio) get more screen space in the feed — but extremely long pins can get truncated.
- Text overlays work well on Pinterest — users often make decisions based on the pin image alone without reading captions.
- JPG or PNG at high quality; file size up to 20 MB.
LinkedIn
| Image Type | Dimensions | Aspect Ratio |
|---|
| Post image | 1200 × 628 px | 1.91:1 |
| Profile photo | 400 × 400 px | 1:1 |
| Background banner | 1584 × 396 px | 4:1 |
| Company logo | 300 × 300 px | 1:1 |
| Company cover | 1128 × 191 px | ~5.9:1 |
WhatsApp
| Image Type | Dimensions | Notes |
|---|
| Profile photo | 500 × 500 px | Displayed as circle |
| Status image | 1080 × 1920 px | Full-screen vertical |
| Shared images | Any | Auto-compressed to ~1600px max width |
- WhatsApp compresses all shared images. For best quality, use JPG at 90%+ quality.
- If quality matters (sharing photos for print or professional use), share as a document rather than an image — this bypasses the compression.
Telegram
| Image Type | Dimensions | Notes |
|---|
| Profile photo | 640 × 640 px | Displayed as circle |
| Shared images | Any | Compressed to ~1280px max width |
| Channel banner | 1280 × 720 px |
Email Newsletters
| Image Type | Recommended Width | Notes |
|---|
| Header image | 600 px wide | Standard email width |
| In-body images | 600 px wide | Scale height proportionally |
| Footer/banner | 600 px wide |
- Email is the most restrictive environment. Stick to JPG or PNG — WebP support in email clients is poor.
- Always include alt text in case images don't load (many email clients block images by default).
- Keep file sizes small (under 200 KB per image) for fast loading.
- Use sRGB color space — other profiles may display incorrectly in email clients.
Universal Best Practices
1. Always start with the highest resolution original you have. You can always scale down, but you can't scale up without losing quality.
2. Use the platform's native format. Don't upload a 16:9 landscape photo to a platform that uses 9:16 — the platform will add black bars or crop your content.
3. Check on mobile before posting. The majority of social media consumption happens on phones. What looks fine on a desktop monitor may be cropped or too small on mobile.
4. Use JPG for photos, PNG for graphics with text. JPG handles photographic content better at smaller file sizes. PNG preserves sharp edges on text and logos.
5. Compress before uploading. Every platform re-compresses your images on upload. Starting with a cleaner, well-compressed file gives the platform better material to work with.
Prepare Your Images with NanoImage
All the tools you need to prepare images for any platform are available free at NanoImage:
- Resize — Set exact pixel dimensions (1080×1350, 1200×628, etc.)
- Crop — Crop to 1:1, 4:5, 16:9, 9:16, or any custom ratio
- Compress — Reduce file size for faster uploads
- Convert to JPG — Convert WebP or PNG to JPG for maximum compatibility
No software to install, no account required, and your images never leave your device.